Initial Education
At Backcare & Seating, we don't just give our new franchisees a manual and our best wishes. Our comprehensive training represents the level of commitment we make to our valued franchise owners and provides you with the bases to become an leader in our field so you can provide our customers with an informed and knowledgeable assessment for their needs.
New franchisees spend three weeks training at the headquarters of Backcare & Seating in Melbourne, Victoria. We schedule four sessions of per year. Ideally, new franchisees attend two to four months before their targeted store opening. Prior to opening your store, our team will support your pre opening plan then assist you in store during the key opening week.
 The first two weeks of education concentrates on in-depth product knowledge, spinal anatomy, client relations and sales. Field  trips to vendor facilities and various local stores enhance our curriculum with hands-on training and interactions.
The final phase of education focuses on the keys to running a successful operation. The senior staff of Backcare & Seating franchising lead sessions on the following vital topics:
Business planning
Financial management
Human resources
Using the Intranet
Marketing, advertising, and public relations
Merchandising & initial inventory requirements
New product development