Our History

We know what it takes to be successful, In 1989 Backcare & Seating comprised of one store. Today we have franchised and licensed operations via associated companies in 5 countries with the products we have been involved in creating being sold in 15 countries worldwide. The same products that are sold to the Metropolitan Police Force in London, City of Minneapolis in USA, the Premier of Ireland's office, Nokia's manufacturing facilities in Norway, are as a direct result of Backcare & Seating's participation in product design for the group.

The strategy for our success has always been clear: take a wide-open market, utilize a sound business model, and apply extraordinary dedication to serving our clients who seek relief and prevention of back and neck pain. Melbourne, Victoria is where it all began, a physiotherapist and visionary established a unique specialty retail store with products geared towards health and posture, he soon realized the need to develop better seating solutions especially as customers spent more time sitting at work and home, this lead to the development of a range of world leading ergonomic products. Over the past 12 years these products have generated an enviable reputation for quality and performance in all ends of the world.

Early in 2007 a team of highly experienced organisation developers came together to generate the retail business through the existing licensed network implementing a complete re-engineering of the retail system and product offering taking Australia’s largest specialty retailer of comfort, wellness and ergonomic products to the next leg in its development whilst ensuring the company continues to have enormous positive impact on the communities it serves. Find out if you have what it takes to build an icon of your community? Click here!