Market Position
For nearly two decades, Backcare & Seating has been an industry leader. We're the nation's largest specialty retailer of ergonomic products. And we are the only franchised retail business of our kind in the $7 billion health and wellness Industry.
In addition, our industry is expected to grow like wildfire over the next 30 years. With more Australians than ever taking a pro-active approach to their health, Relax The Back is in a strategic position to capitalize on these trends.
According to Experts, Australia's 5.4 million Baby Boomers comprise more than half of the consumer market. And they want to Feel Better, Work Better, and Live Better. We provide clients a perfect solution to do just that.
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