Starting Off
Could we be a great company without providing great support? Backcare & Seating is Australia's largest specialty retailer of ergonomic and comfort products - and we want to stay that way. Support of our franchisees is essential to achieving our goals. And over the past 18 years, we've developed a system that is proven to create consistent results.
Location Assistance
How does one go about finding the right location for a store? Our development team has identified the most appropriate areas to open your store we then help you through the process of locating and negotiating your location with the assistance of our professional real estate partner.
On-Site Training
We send a member of our Operations Team for a one-week on-site training visit to help you and your store perform as effectively as possible starting on the day you open. Your Operations Representative will come for the first five days of your soft opening, and then again for your grand opening. We will assist in the setup, merchandising and staff training of your store. Your Operations Representative will provide ongoing consultation and support on ways to build your business.
Merchandise Support
Our Merchandising Team will guide you in developing initial inventory, one of the most daunting tasks for franchisees. We will provide you with on-site training and guidance in Visual Merchandising to make your store the polished retail environment you deserve.
Mentor Program
We know the value in having a mentor. That's why you will be assigned an experienced franchisee to be your mentor, as geographically close to your location as possible. With a knowledgeable peer nearby, you will see the extraordinary benefits a close ally can offer.

Before your own store opens, we ask that you spend four days working with your mentor in his or her store. You will receive hands-on training in human resources, operations, inventory management, point-of-sale system, marketing, merchandising, finance, and accounting.

You can do it. Our support system takes the fear out of starting your own franchise. Click here to take the next step.
Constant Improvement
Great franchise support doesn't stop with start-up support. It continues with ongoing support that you can count on when you need it most, and enhances our ethos of constant improvement in what we do and how we do it:

Continuous, At-the-Ready Support. Your mentor and Operations Representative are always just a phone call or e-mail away. Whenever you have a question or need advice, our experienced corporate team is at your service.
Advertising & Marketing. Enjoy the benefits of an advertising and marketing program that includes:
High-end consumer catalogs and brochures
Customer relationship management system
Constant contact marketing program
Local area marketing tools
Point of sale materials
National brand awareness campaigns
Franchise Support System. Our Franchise Support System Intranet provides access to our corporate staff and network of store owners.
Company Engagement. We organize regional meetings, refresher training, conventions , and several franchise committees to engage franchise owners with decision-making in all aspects of our business.

Brand Awareness. Backcare & Seating continues to gain visibility in the broad consumer market.
With support like that, doesn't success seem within reach? Get started today. Click here.

We're seeking talented entrepreneurs to help us expand our national retail network with successful new stores. The need for our products is growing. In partnership with our franchise owners, we'll be poised to meet the demand. Explore our available franchise territories in the NEXT STEP section and Contact us to take the next step!