Who Are We
Who we are
We are the largest backcare & seating outlet in Australia and been operating for over 20 years. Our business model is based on ensuring we provide the very best products for our clients. This has necessitated us having to do our own research and development and also manufacturing in some key areas. Our Australian based business over the last 20 years has developed into a global business with some of our key products manufactured and licenced in over 15 countries. We are strongly focused on ensuring that we can offer knowledge in product selection for our customers.
Our products now are being sold and/or manufactured in Australia, New Zealand, UK, Ireland, Sweden, Norway, Finland, Denmark, Belgium, Germany, France, Japan, Singapore, Canada, USA, China and Hongkong. We conduct all our research and development in Australia but work closely with our partners in Scandinavia and Canada to improve on product design and function.
CEO & Founder
Our founder is Kumar Rajaratnam and is better known as a "Biomechanical Design Engineer" despite being a qualified Physiotherapist, Orthotist and Prosthetist. After 10 years of Australian university study and scholarships, he decided on a career in designing and producing biomechanically designed seating and ergonomic products. This lead him to starting up Backcare & Seating some 20 years ago. The emphasis in ergonomic excellence still drives the business model. He has strong relationships both in Australia and internationally with leaders in the allied health profession that help him to develop and share educational and research literature in the field of backcare, seating, bedding and ergonomics. He brings this knowledge to the Backcare & Seating group and is constantly looking at objective science in all product design and function.